Brand portfolio

Brand

The fundamental values ​​representative for the Parmalat image are:

• Tradition & historical value: a long-time presence on the food market
• Competence: in production
• Science: advanced technologies in production process control
• Daily life: everyday products
• Variety: products and different product categories
• Quality: selected ingredients and preparation process
• Authenticity & simplicity: products and ingredients
• Delicious taste: a true taste, slightly developed
• Innovation: constant commitment to innovation

A key concept in the ​​Parmalat values is welfare.

Through constant care for the wellbeing of our consumers, this concept has a multiple role, ensuring not only a balanced and healthy nutrition, but also nutritional control.

Logo

The Parmalat logo is characterized by the name surrounded by two semi-ellipses (or shields) that creates a direct link between the name and the graphic element itself.

The multicolored petals arranged radially remind of the differentiation in the Parmalat product line, while the shields that surround the name induce the idea of protection and refere to the many departments of the company.

The flower is a reminder for the company activities, all connected with nature, while at the same time the  petals can remind ofsmall drops of milk. The yellow color of the flower blossom, positioned in the centre, is a warm color, but, at the same time, it’s the color of creativity and innovation.

Inovations

The Parmlat Group has always been in the favorable position of developing and acquiring leading technologies in key sectors of the food market, that grows continually.

Technology, experience and knowledge made possible the support of a policy focused on competitive advantages, in terms of high quality at affordable prices, both regarding the UHT milk production and the prouction of fruit juices, as well.  In particular, the most important technologies developed, with respect to our competition, are:

Edge technologies in the production of: UHT milk, ESL (microfiltration), functional milk (Zymil- low in lactose, Omega 3; Fibresse), fresh fruit juices, white sauces based on cream or probiotic yoghurts, desserts containing low fat and fresh cheese enriched with functional ingredients.

Research and development policy

The Parmalat Group has been the most important innovator in the liquid milk market (milk processed through UHT technology, cardboard boxes instead of glass packaging, etc.). Through the innovation added in product and technology, the Group has strenghtened its leadership position constantly, presenting viable solutions to the market, dedicated to the consumer in a permanent process of change.

Innovation in terms of product range, for every country, is coordinated by the Center of Research and Development of the Group, located in Collecchio, Parma, Italy.  The Parmalat Group intends to focus its research and development policy in the following 4 areas:

1. Rationalization of the number of new products developed locally, through a centralized selection process.
2. Development of new functional products with high added value, such as Zymil brand – milk with a low content of lactose, easily digestible by anyone, even by those intolerant to this compound.
3. Development of innovative technologies for production and packaging, in order to maintain and improve the products’ properties (e.g.: the role of DASI technology for UHT milk packaging, in HDPE packaging).
4. Develop partnerships with universities and specialised institutions worldwide, in order to develop programs to improve nutrition and health.

Quality

Parmalat aims to be recognized for the quality of its products and its ability to anticipate customer needs. Therefore, the group carefully controls every process in the production chain.

Raw materials

The quality of every product starts with raw materials. In our lab, all raw materials are subjected to intense and systematic quality control, being chosen with great care.

Process control

Food safety and quality policies of the Parmalat Group cover all company areas, starting with  product development and finishing with the end product. During the manufacture of food, food safety is a fundamental aspect of quality. For this reason, regardless of the working level, from procurement of raw materials to processing and the end product, Parmalat complies with HACCP principles.

Packaging

The packaging has a very important role in protecting the product and in making it practical and attractive to the end consumer. In our packagings, the Santal products are completely protected, being thus easy to maintain their quality. The packaging is lightweight, doesn’t deteriorate and is easy to transport.

End product

For us, complete quality is acchieved when our customers are fully satisfied with our products and services. They associate the term of quality with our name and with our brand products. Satisfied customers are a decivsive competitive advantage and ensure the future of the company.

Distribution and after sales

Through specific systems, Parmalat extends quality control over its distribution and sales chain, thereby ensuring that the products arrive in perfect condition to the final consumer.